Owner, Creative Marketing Partner

For the past five years, I’ve worked closely with business owners. They were juggling ideas, priorities, platforms, campaigns, and a long list of marketing activities while trying to grow the business at the same time. The common thread was a lack of focus.

When I was building sales and marketing plans for those business owners, I often heard, “I just need more leads.” To me, starting there felt backwards. Before you ask marketing to generate more leads, you need to understand what makes your business worth paying attention to in the first place. As part of that work, I spent time digging deeper into the businesses themselves. What I found was that these owners & businesses already had incredible stories, valuable expertise, strong opinions, customer experiences, and meaningful ideas to share. The problem was that those things were often buried underneath the noise that traditional marketing can create.

I have more than 10 years of experience in marketing, and I have seen how easy it is to get pulled in too many directions. There are endless tactics, funnels, channels, and platforms telling business owners what they should be doing next. It is no wonder marketing can start to feel frustrating and scattered. Those experiences shaped a simple belief: the best marketing is focused. That belief became Focus Forward.